In the mid-1990s, he founded several technology and service companies in Latin America.
In 2002 he moved to Europe where he worked at Marca newspaper in the international business development department.
In 2004 he founded Mobile Dreams Factory one of the most recognized Mobile Consultancy Firm in Europe with clients such as Burger King, Vodafone, Banco Santander among others. Since 2012, he has founded several startups related to retail and ecommerce, three of them sold to listed companies in the last 5 years.
Alberto has been a professor of Entrepreneurship, Emerging Trends and Mobile Business since 2008, and was Academic Director (2010-2013) at IE Business School. In 2018 he was awarded an innovation grant from the American government “Eisenhower Fellowship”.
Today Alberto participates in different Boards of  Directors and advises several CEOs from Spain, US and LatAm on how disruption will affect the future of their businesses. Since 2019 he has been dedicated to developing his new and ambitious project based in Spain: Gelt Ecosystem.