Nela Hasic is the Regional Director of the NGO “Think Pink- Zajedno smo jedno”, which is continuation of Women’s Health Empowerment Program (WHEP) in Bosnia-Herzegovina; she has been working for JDC from 2004 to 2018.

WHEP is a non-sectarian partnership between the American Jewish Joint Distribution Committee (JDC), an overseas humanitarian aid organization that works in over 70 countries, and Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists. WHEP is an innovative public movement which provides psychosocial support services by and for women with breast cancer and their families, provide free preventive checkups for those in need, as well as a variety of public education programs to encourage early detection of breast cancer. The Program also provides organizational development training to NGOs active in this sector in 20 different cities in Bosnia and Herzegovina.

In 2002, after spending what Nela describes as a rewarding decade in Israel – working and raising her family, learning Hebrew and English, they returned to Sarajevo.  Nela began working with JDC in January 2004, and was soon appointed Director of WHEP for Bosnia, where she has expanded the program’s reach.

 In 2017 she decided to establish new organization “ Think Pink- Together we are one”, to continue WHEP activities in Bosnia and Herzegovina and region.

Nela is deeply committed to the WHEP, and has helped to expand it to   Hungary, Russia, and to Georgia. In 2009, Nela helped WHEP expand its activities to Montenegro, and she now also supervises the program activities there.

WHEP Bosnia builds bridges between Bosnia’s complex Muslim, Roman Catholic, Orthodox and Jewish communities by bringing women, and their families, together to fight a shared enemy: breast cancer. It is still largely taboo for women to discuss personal health issues, and this project is blazing new territories by openly discussing female health issues.

In 2008, she organized first Race for the Cure in Sarajevo, bringing totally new format in   Bosnia. Today twelve years later, The Race for the Cure is one of Bosnia’s most recognizable public events. It is a manifestation of altruism that brings thousands of people from all over the country together in order to bring awareness to the issue of women’s health and breast cancer.